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Sujarwo
Contact Email
sujarwo@ub.ac.id
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+62341-551665
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agrise@ub.ac.id
Editorial Address
Socio-Economics/Agribusiness, Faculty of Agriculture, University of Brawijaya, Jl. Veteran Malang, 65145
Location
Kota malang,
Jawa timur
INDONESIA
AGRISE
Published by Universitas Brawijaya
ISSN : 14121425     EISSN : 22526757     DOI : 10.21776/ub.agrise
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
AGRISE adalah Jurnal Sosial Ekonomi Pertanian yang berada di lingkungan Fakultas Pertanian Universitas Brawijaya yang berupa hasil penelitian, studi kepustakaan maupun tulisan ilmiah terkait. Jurnal ini diterbitkan pertama kali pada tahun 2001 oleh Jurusan Sosial Ekonomi Pertanian FPUB. Pada tahun 2011, Jurnal Agrise bekerjasama dengan Perhimpunan Ekonomi Pertanian Indonesia (Perhepi) untuk meningkatkan kualitas dan kuantitas penerbitan. Jurnal Sosial Ekonomi Pertanian Agrise diterbitkan tiga kali setahun (bulan Januari, Mei, dan Agustus). Frekuensi penerbitan akan ditambah bila diperlukan. ISSN cetak : 1412-1425 ISSN Elektronik : 2252-6757
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 17, No 1 (2017)" : 6 Documents clear
FARMER STRATEGY TOWARDS RISKS IN CHILI AGRIBUSINESS THROUGH INFORMAL PARTNERSHIP IN MAJU DISTRICT SIRAM VILLAGE MALANG REGENCY Kliwon Hidayat
Agricultural Socio-Economics Journal Vol 17, No 1 (2017)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.02 KB) | DOI: 10.21776/ub.agrise.2017.017.1.2

Abstract

The purposes of this research are to identify chili agribusiness risks in the dryland area of medium-high land and analyze farmer strategy towards chili agribusiness risks. The research is conducted in Maju District Siram Village Malang Regency. Data are collected through interview with Juragan, who is middlemen that has power in influencing local market, and 30 chili farmers who have informal partnership with Juragan. Data in this research are analyzed descriptively and critically. The research results show that chili agribusiness risks that faced by farmers are risk in production, price, finance, and institutional risk. Those risks are related each other. The risks that bring negative impact negatively are production risk due to plant diseases, market due to price volatility, and financial risk as well. Informal partnership with Juragan, intercropping cultivation technique (also called as tumpangsari), and better technology implementation are the strategies that are performed by farmers in facing chili agribusiness risks.
AN ANALYSIS OF FARMER HOUSEHOLD FOOD SECURITY: CASE STUDY IN PATUK VILLAGE, WAJAK, MALANG REGENCY Mayang Adelia Puspita; nuhfil Hanani
Agricultural Socio-Economics Journal Vol 17, No 1 (2017)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.343 KB) | DOI: 10.21776/ub.agrise.2017.017.1.3

Abstract

Food security is a priority in Indonesia at this time specially to achieve food security of households to reduce food-insecure communities. According Sumarwan and Sukandar (1998), household food security and household welfare can be determined from the aspect of Adequacy Rate of Energy (ARE) and Adequacy Rate of Protein (ARP). This paper presented (1) the food security situation among farmer households in Patuk Village using Adequacy Rate of Energy (ARE) (2) factors affecting Adequacy Rate of Energy (ARE) of farmer household. Primary data were used in this study and these were obtained using in-depth interview and 2x24 food recall survey to measure farmer household food pattern. The analytical tools used include tables, percentages and analyzed using 2-SLS regression model. The result showed that 18.75% were very food secure, 21.88% were food secure enough and the rest 59.38% were food insecure. From these results, it can be seen that the majority of the farmer household in this study still food insecure. Based on the regression analysis method, the result shows that the adequacy rate of energy is positively related to the value of food consumption, mother education level, income per capita, and negatively related to the value of non-food consumption.  
CONSUMER ACCEPTANCE TOWARDS ONLINE GROCERY SHOPPING IN MALANG, EAST JAVA, INDONESIA Wisynu Ari Gutama; Anggya Puspita Dewi Intani
Agricultural Socio-Economics Journal Vol 17, No 1 (2017)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.418 KB) | DOI: 10.21776/ub.agrise.2017.017.1.4

Abstract

Online grocery shopping in Indonesia has been applied by one platform called Happyfresh, which cooperates through many modern supermarkets. One supermarket that conducts this cooperation to supply grocery products is Loka Mart. Currently, online grocery shopping facility that implemented by Loka Mart is still limited and only coverage Jakarta area. Thus, it is necessary to conduct study related to the public acceptance to the online grocery shopping in Malang City as the potential online market due to the level of education of the society. The data are obtained through the questionnaire of 140 respondents of Loka Mart consumer. Technology Acceptance Model (TAM) is employed as the foundation in this study. Besides, visibility, risk perception, and social influence variable – which used in the study of Sherah and Ai-Wen (2003) – analyzing Australian people acceptance towards online grocery shopping – used in this study. Multiple regression analysis, pearson correlation, and biserial point used as analysis instrument in this study. The study result showed that basic model of TAM – which consists of perceived of usefulness, perceived ease of use, and social influence variable – could explain public acceptance in Malang City to the online grocery shopping. Moreover, the visibility and risk perception variable have no effect in explaining public acceptance to use online grocery shopping. This result also shows that, Online Grocery Acceptance Model explains how the behavior and characteristics of the consumers in utilizing online grocery service. Perceived of usefulness is the main factor affecting online grocery acceptant and the perceive ease of use is correlated highly with perceived of usefulness.
MARKETING STRATEGY AND ITS EFFECT TO THE CONSUMER PURCHASE INTENTION TOWARDS “KURMELO” (CANDIED POMELO ORANGE PEEL) IN WIJAYA KUSUMA AGRO-INDUSTRY MAGETAN REGENCY, EAST-JAVA, INDONESIA Aprilia Roudzotul M; Budi Setiawan
Agricultural Socio-Economics Journal Vol 17, No 1 (2017)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.66 KB) | DOI: 10.21776/ub.agrise.2017.017.1.5

Abstract

This study aims are to analyze the effect of marketing strategy – product, price, distribution, promotion – to the consumer purchase intention towards “Kurmelo” (candied pomelo orange peel) in Wijaya Kusuma Agro-Industry, to describe internal and external factors as well as formulating marketing strategy. Method that used to analyze the effect of marketing strategy to the purchase intention is linear multiple regression with total respondent of 65 respondents. In formulating marketing strategy, this study employs SWOT analysis. The results confirms that marketing strategy variable, which is price, product, promotion, and place, simultaneously able to explain purchase intention of consumers. All those variables affect significantly to the purchase intention. Moreover, the result of SWOT analysis suggests that several strategies, such as promotion, production strategy, and market expantion, are encouraging in order to develop more Wijaya Kusuma Agro-Industri.
SURVEY OF IRRIGATION AREA USING MICRO UNMANNED AERIAL VEHICLE (MICRO-UAV) IN GUMBASA IRRIGATION AREA Jabal Tarik Ibrahim; Nugroho Tri Waskitho; Wahono Wahono; Sitti Rahma Ma’mun
Agricultural Socio-Economics Journal Vol 17, No 1 (2017)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (845.173 KB) | DOI: 10.21776/ub.agrise.2017.017.1.1

Abstract

This study aims to develop a new approach in doing evaluation of irrigation system in terms of getting accurate data at a reasonable cost in an essay and fast manner. The research was done at Gumbasa Irrigation District in Sigi, Central of Sulawesi, Indonesia on May-June 2015. The workflow consists of: (i) preparation; (ii) flight planning; (iii) automated flight; (iv) data processing. Data analysis was done by comparison between Red Green Blue (RGB) method and Near Infra Red Green Blue (NirGB) method. The results show that the use of micro-UAV provide an efficient way to collect data needed to manage a very large irrigation system.  The RGB image can be effectively used to identify crop’s condition on an irrigation area, which is needed to plan irrigation efficiently.  The NirGB image can be effectively used to assess tertiary and secondary level of irrigation canal such as leakage.
AGRIBUSINESS APPROACH AND DEVELOPMENT STRATEGY OF CORN (ZEA MAYS) TO MAINTAIN FOOD SECURITY IN KEDIRI REGENCY Novi Haryati; Arif Wahyu Setiawan
Agricultural Socio-Economics Journal Vol 17, No 1 (2017)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.827 KB) | DOI: 10.21776/ub.agrise.2017.017.1.6

Abstract

Corn has a strategic role in Indonesia because it has multipurpose functions such as as food, catle feed and industrial raw materials. The purpose of this study is to analyze: (1) base and non-base area of corn production in Kediri, (2) characteristic of corn farm management in Kediri, (3) the strategies to support food security in Kediri. Data used are primary data collected from farmers and also secondary data from the local government. Primary data was obtained through interviews of 30 respondents of farmers. Secondary data are collected from statistical bureau of Kediri Regency. The methods used are LQ and SWOT. The results show that the basic region of corn are Papar, Plemahan, Plosoklaten, Purwoasri and Pare. Farm management weaknesses in term of agribusiness activities are in the aspect of marketing and processing; however, supported sub-system in agribusiness has played important role in gaining benefit in the whole agribusiness system. According to SWOT analysis, farmers and government need to take advantages of the region strength to gain more opportunities. Improving more innovation on corn based-food production is also important to be induced more.

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